The Wedding Capital of the World meets ~80,000 couples a year on the best day of their lives, and then loses touch the moment the license is issued. The Vegas Vows Forever Program changes that: an opt-in, partner-funded, privacy-first way to keep couples connected to Las Vegas for the life of their marriage, with keepsakes, anniversary perks, and a warm path back to renew their vows.
Las Vegas is the best in the world at bringing couples in. We are far less practiced at staying connected once they leave. That gap is a missed opportunity, emotional and economic, and it is one the Clerk's office is uniquely positioned to close.
Roughly 80,000 couples a year walk into the Clark County Clerk's office, get their marriage license, celebrate, and fly home. After the license is issued, the relationship between Las Vegas and that couple simply ends. There is no thread connecting them back to the city that hosted one of the most important days of their lives.
Today the marriage license is treated as a one-time transaction. Sign, stamp, done. But for the couple it is the start of a marriage that may last 50 years. We have a relationship that could span decades, and we are letting it lapse the moment they leave the counter.
Las Vegas built the Wedding Capital of the World on its ability to draw couples in. But long-term tourism strength is not only about first visits, it is about repeat visits, anniversaries, vow renewals, and the stories couples tell their friends. We invest enormous energy attracting couples once and almost none staying connected to them after.
Airlines, hotels, and casinos obsess over keeping customers connected after the first visit. The Wedding Capital of the World, host to one of the most emotionally significant purchases anyone ever makes, has no equivalent. We can change that, respectfully and at zero cost to couples or taxpayers.
Over the decades, millions of couples worldwide said 'I do' in Las Vegas. Many would love a reason and a way to come back for an anniversary or a vow renewal. Today there is no warm, opt-in channel to reach them, so that goodwill sits idle instead of bringing visitors and dollars home.
The Clark County Clerk does not run elections. The office issues marriage licenses, performs civil ceremonies, and keeps the official record. That is precisely why Vegas Vows Forever fits here, and almost nowhere else.
The Clark County Clerk is the office that issues roughly 80,000 marriage licenses a year. The relationship with every married couple already begins here. Building a respectful, opt-in way to honor that relationship is a natural extension of work the office already does, not a new bureaucracy.
The Clerk also serves as Commissioner of Civil Marriages, performing civil ceremonies. That dual role makes the office uniquely positioned to offer a vow-renewal fast lane, connecting couples who first married here back to a ceremony when they are ready to recommit.
Couples trust the Clerk with the official record of their marriage. That trust is exactly why the Clerk, not a private company, should set the privacy-first standard for any program touching couples, ensuring data is protected and never sold.
For most couples, the Clerk's office is the first official step in their Las Vegas wedding. As the front door to the Wedding Capital of the World, it is the right place to extend a warm, lasting welcome that keeps couples connected for life.
No transaction in any industry carries the lifelong meaning of a marriage. That is a once-in-a-generation asset for Clark County, and it is sitting completely untapped.
No other transaction carries the lifelong meaning of a marriage. A couple does not feel sentimental about a rental car. They feel deeply about where they got married. That emotional bond is an extraordinary, underused asset for Clark County.
Every marriage comes with a recurring anniversary. That is a natural, annual, emotionally meaningful trigger to invite couples back to Las Vegas. Milestone years, 1, 5, 10, 25, are even bigger moments worth celebrating in the city where it all started.
Millions of couples worldwide were married in Las Vegas. Each is a potential ambassador who already loves the city. A warm, opt-in program turns that goodwill into repeat visits, referrals, and lifelong affection for the Wedding Capital.
Hotels, resorts, shows, and restaurants spend heavily to reach couples celebrating a milestone. A Clerk-facilitated, privacy-first program lets willing partners offer real perks to opted-in couples, funding the program without spending a public dollar.
Plenty of places host weddings. None can credibly promise to honor couples for the life of their marriage at this scale. Being the most caring wedding destination on Earth, not just the busiest, is a reputation Clark County alone can own.
Each year a couple returns, they bring stories, friends, and new couples considering Las Vegas. A warm, opt-in relationship is an asset that grows quietly and steadily, anniversary after anniversary.
The numbers behind the Wedding Capital of the World are staggering, and they make the case for staying connected to couples plainly, in dollars and in heart.
in annual economic activity flows from the Las Vegas wedding industry (2023), the engine this program is built to protect and grow.
couples marry in Clark County each year, the steady stream of new relationships the program can keep connected to the city.
weddings happen here daily, more than anywhere else on Earth, a scale no other community can match.
of couples worldwide were married in Las Vegas over the decades, a vast, affectionate audience waiting to be welcomed back.
asked of taxpayers, the program is partner-funded and built to add value rather than cost it.
is the time horizon: not a single transaction, but a relationship that can span 50 years of marriage.
visits are the prize: anniversaries, vow renewals, and milestone trips that bring couples, and their dollars, back to Las Vegas year after year.
An opt-in anniversary loyalty program for the Wedding Capital of the World, built to be privacy-first, free to couples, and revenue-positive through willing partners. Six pieces, one promise: stay close to the couples who chose Las Vegas for the most important day of their lives.
Every couple who opts in receives a beautifully designed digital keepsake of their Las Vegas wedding day, a memento they can keep, print, and share. It is sentimental, shareable, and a lasting reminder of where their marriage began.
A gentle, opt-in anniversary reminder each year, never spam, always easy to turn off, celebrates the couple and invites them to come mark the day where it started.
Opted-in couples gain access to real perks from participating hotels, shows, and restaurants, anniversary offers, room upgrades, and dining experiences provided voluntarily by partners, not taxpayers.
First anniversary, fifth, tenth, twenty-fifth, each milestone unlocks a special keepsake and partner reward, giving couples a reason to celebrate the big years in Las Vegas.
Couples returning to renew their vows get a streamlined path, making it effortless to recommit in the very city where they first said 'I do.'
The program is strictly opt-in, free to couples, and funded by partners. Personal data is protected, never sold, and every couple can unsubscribe in one click at any time.
Out-of-state and international couples are welcome to opt in, turning the millions who married here into lifelong friends of the city, wherever they live.
Participation and economic impact are tracked and published openly, so the program proves its value to residents, or is held accountable if it does not.
Privacy-first. Opt-in. Free to couples. Revenue-positive through partners. Every piece designed to honor the meaning of marriage and the business of an unforgettable experience.
Before a single keepsake is designed or a single partner is signed, these principles govern every decision.
A wedding is sacred to the couple. Everything the program does must respect that meaning before it considers anything else. Sentiment comes before commerce, always.
Nothing happens without a couple's active, informed permission. Opt-in is the default, opt-out is one click, and the couple is in control at every step.
Couples trust us with one of the most personal records of their lives. That trust is protected with strong data practices, clear terms, and a promise never to sell their information.
The program is designed to fund itself through willing partners. The public budget is never asked to subsidize a perk, a reminder, or a keepsake.
If Las Vegas is going to host more weddings than anywhere on Earth, the experience it offers couples, for life, should be the best on Earth too.
Repeat visits, partner participation, and economic impact are tracked and reported openly, so residents can see the program working, or hold it accountable.
Nothing about getting married in Clark County changes. The program simply adds an opt-in invitation to stay connected, entirely on the couple's terms.
A couple obtains their marriage license and gets married in Clark County, exactly as they do today. Nothing about the existing process changes.
At the time of the license, or any time afterward, the couple chooses to join the Vegas Vows Forever Program. If they prefer to do nothing, that is perfectly fine. Joining is always their choice.
Couples who opt in receive a designed digital keepsake certificate commemorating their Las Vegas wedding day, a memento to keep and share.
Each year, an opt-in anniversary reminder celebrates the couple and shares perks from participating partners, easy to enjoy, easy to mute, easy to leave.
At 1, 5, 10, and 25 years, couples unlock special milestone keepsakes and partner rewards worth celebrating in the city where their marriage began.
When couples are ready to recommit, a vow-renewal fast lane makes returning to Las Vegas to renew their vows simple, warm, and memorable.
Here is how the program could touch a single couple, gently, on their terms, across twenty-five years of marriage.
A couple gets their marriage license from the Clark County Clerk, celebrates, and, at the counter, sees a simple invitation to join Vegas Vows Forever. They opt in.
Before they have even left the city, a beautifully designed digital keepsake of their wedding day lands in their inbox. They share it with family that night.
One year later, a thoughtful anniversary note arrives with an offer from a partner hotel. They book a weekend and come back to the city where it started.
At five years, a special milestone keepsake and a bigger partner reward make returning to Las Vegas an easy yes. They bring friends this time.
A decade in, the vow-renewal fast lane makes recommitting effortless. They renew their vows in Las Vegas, surrounded by the people they love.
Twenty-five years later, the silver-anniversary keepsake and premium rewards bring them home one more time, proof that a single license became a lifelong relationship.
The program celebrates each anniversary, and saves its biggest keepsakes and rewards for the milestone years couples treasure the most.
The first anniversary keepsake and a warm welcome-back invitation, the easiest year to come visit again.
A milestone keepsake and a first round of bigger partner perks for the couples who are building something lasting.
A decade together earns a special commemorative keepsake and premium partner rewards.
The silver anniversary, the marquee milestone, designed to bring couples back to Las Vegas to celebrate where it all began.
A golden anniversary is a once-in-a-lifetime honor, a flagship keepsake and the warmest possible welcome home to the city that started it all.
Each part of the program is designed to be sentimental for couples, valuable for partners, and trustworthy for everyone.
A lasting, beautiful home for a couple's Las Vegas wedding memories.
Real perks from willing partners, funding the program at no cost to taxpayers.
An effortless path back for couples ready to recommit.
Celebrating the years that matter most, 1, 5, 10, and 25.
A program built so couples, partners, the tourism economy, the local wedding industry, and taxpayers all come out ahead.
A free, opt-in keepsake of their wedding day, thoughtful anniversary touchpoints, real perks, and an easy path back to renew their vows, all on their terms, with their privacy protected.
Willing partners gain a warm, permission-based way to reach couples celebrating a milestone, guests who already love Las Vegas and are ready to come back.
Repeat visits, anniversary trips, and vow renewals add durable strength to Las Vegas tourism, complementing the LVCVA's work to keep visitors coming back.
Officiants, chapels, photographers, florists, and venues benefit from couples returning to renew vows and celebrate milestones, supporting local jobs.
Because the program is partner-funded and opt-in, it asks nothing of taxpayers. It is designed to be revenue-positive, strengthening a $2.2B economy at no public cost.
A thoughtful, privacy-first program that honors couples for life burnishes Clark County's standing as not just the busiest wedding destination on Earth, but the most caring one.
Couples deciding where to marry will hear that Las Vegas does not just host a wedding, it stays with you for life. That story helps draw the next generation of couples to Clark County.
Participation is always voluntary. These are the kinds of partners who would gain the most from reaching couples who already love Las Vegas, and who fund the program so taxpayers never have to.
They could offer: Anniversary room offers, upgrades, late checkouts, and welcome touches for returning couples.
Why they'd join: Resorts spend heavily to fill rooms midweek and off-peak; anniversary couples are an ideal, motivated audience.
They could offer: Special seating, couple packages, and milestone-night experiences at the city's iconic shows.
Why they'd join: Shows want repeat attendance and word-of-mouth; a happy anniversary couple delivers both.
They could offer: Anniversary dinners, tasting menus, and a complimentary toast to mark the occasion.
Why they'd join: Restaurants thrive on celebratory, high-intent bookings, exactly what an anniversary is.
They could offer: Vow-renewal packages, anniversary flowers, and refreshed photos for the milestone years.
Why they'd join: Local wedding businesses gain repeat customers and steady work between first weddings.
They could offer: Tours, helicopter rides, spa days, and rides that make an anniversary trip effortless.
Why they'd join: Experience providers reach guests already planning a celebratory return visit.
They could offer: Keepsake gifts and milestone mementos from Las Vegas's own small businesses.
Why they'd join: Local makers reach an affectionate audience that wants a tangible piece of their Vegas story.
They could offer: Anniversary toasts, couples' tastings, and reserved tables for celebrating the milestone years.
Why they'd join: Nightlife venues want repeat, high-intent visits, and an anniversary is the perfect occasion.
They could offer: Couples' spa days, wellness retreats, and relaxing anniversary escapes.
Why they'd join: Wellness providers reach couples planning a restorative trip back to the city.
Dr. Shaw is a Stanford-trained product designer who served as a Design Director at frogdesign, one of the most influential product design firms in the world, and went on to found his own design practice, envision ID. He has built brands, products, and experiences that people remember and return to.
Dr. Shaw is also a pastor and a wedding officiant. He has stood with couples at the altar and understands, personally, the weight and joy of marriage. That is why this program is designed to honor the meaning of marriage first, and to build the business of experience around that meaning, never the other way around.
A wedding officiant who understands the heart of marriage and a product designer who understands the business of experience. Vegas Vows Forever is what happens when both live in the same person.
A responsible, privacy-first rollout, proving each piece works before the next begins.
Every part of the program is wrapped in protections for couples and taxpayers alike.
No couple is ever enrolled automatically. Joining is always an active, informed choice.
Personal data is protected, never sold, and handled in line with applicable Nevada law.
The program is partner-funded by design, it asks nothing of the public budget.
Communications are limited, meaningful, and respectful, never a flood of marketing.
Every couple can leave the program in one click, at any time, no questions asked.
Everything is implemented within the bounds of applicable Nevada statutes and county processes.
The official marriage record is never compromised. The program lives alongside it, never inside it.
A public directory shows exactly which businesses participate, so couples always know who is involved.
These are the promises the Vegas Vows Forever Program will be held to, the non-negotiables couples and taxpayers can count on.
Targets that describe the program's intent, repeat tourism, economic strength, and trust, all subject to applicable Nevada law.
They chose Las Vegas for the most important day of their lives. The least we can do is remember them, honor them, and welcome them back, for the rest of their lives together.
A few common misunderstandings about the Clerk's office and this program, cleared up.
The Clerk runs Clark County elections.
False. The Clerk does not run elections. The Clerk issues marriage licenses, serves as Commissioner of Civil Marriages, processes business filings, and keeps official records.
A loyalty program means selling couples' data.
False. Data is protected and never sold. The program is opt-in and privacy-first, handled in line with applicable Nevada law.
This would cost taxpayers money.
False. The program is partner-funded by design and built to be revenue-positive, it asks nothing of the public budget.
Couples will get buried in marketing emails.
False. Communications are limited to meaningful moments like anniversaries, and every couple controls exactly what they receive.
A few words come up often on this page. Here is exactly what each one means.
Couples must actively choose to join. No one is enrolled automatically, and joining is always voluntary.
Willing businesses, hotels, shows, restaurants and more, fund the program's perks, so taxpayers pay nothing.
The program is designed to bring more economic value to the county and community than it costs to run.
A role the Clark County Clerk holds, performing civil marriage ceremonies, central to the vow-renewal fast lane.
Personal data is protected, never sold, and handled in line with applicable Nevada law from day one.
A streamlined path for couples returning to Las Vegas to renew the vows they first made here.
A beautifully designed digital memento of the wedding day that couples can keep, print, and share, theirs forever.
A standout anniversary, 1, 5, 10, 25, or 50 years, that unlocks a special keepsake and bigger partner rewards.
The Las Vegas Convention and Visitors Authority, which promotes Las Vegas tourism, a natural ally for repeat anniversary visits.
The roughly $2.2 billion in annual economic activity (2023) generated by the Las Vegas wedding industry, the value this program is built to protect and grow.
The official document, issued by the Clark County Clerk, that authorizes a couple to marry, the starting point of the program.
A public, transparent list of the businesses participating in the program, so couples always know exactly who is involved.
Yes. Vegas Vows Forever is completely free to couples. It is funded by willing partners, hotels, resorts, shows, and restaurants, not by couples and not by taxpayers.
Privacy comes first. The program is strictly opt-in, your personal data is protected and never sold, and everything is handled in line with applicable Nevada law. You can review the terms before you ever join.
Hotels, resorts, shows, and restaurants opt in voluntarily to offer perks to couples who have chosen to participate. A transparent partner directory shows couples exactly who is involved.
No. The program is designed to be partner-funded and revenue-positive. It is built to strengthen the $2.2B wedding economy at no cost to the public budget.
Yes. The program welcomes past Vegas couples who wish to opt in, so millions of couples who already love the city can reconnect with it on their own terms.
Not at all. Couples from anywhere are welcome to opt in. In fact, anniversary reminders, milestone rewards, and the vow-renewal fast lane are designed to give out-of-town couples a warm reason to come back to Las Vegas.
No. Communications are limited, meaningful, and respectful, chiefly anniversary and milestone moments. There is no flood of marketing, and you control exactly what you receive.
Absolutely. Every couple can unsubscribe in one click, at any time, no questions asked. Your participation is always your choice.
The Clerk's office facilitates a privacy-first, opt-in program and sets the standards for it. Willing partners provide the perks. The county's role is to protect couples, safeguard data, and keep the program free and trustworthy.
No. The Clark County Clerk does not run elections. The Clerk issues marriage licenses, serves as Commissioner of Civil Marriages, handles business filings, and maintains official records, which is exactly why this program fits the office so naturally.
The rollout is phased. Phase 1 stands up the privacy-first opt-in and the digital keepsake. Phase 2 onboards willing partners and launches anniversary perks. Phase 3 adds milestone rewards and the vow-renewal fast lane. Each phase proves itself before the next begins.
Results, repeat visits, partner participation, and economic impact, will be measured and published openly. Residents will be able to see the program working, or hold it accountable if it falls short.
Dr. Shaw is a Stanford-trained product designer and former frogdesign Design Director who founded his own practice and built brands, ministries, and sold-out conferences. He is also a pastor and wedding officiant who understands the meaning of marriage. Vegas Vows Forever sits exactly at the intersection of those two lifetimes of experience.
No. The license process stays fast and fair for everyone. Joining Vegas Vows Forever is a simple, optional step, and you can also join later, after your wedding, whenever you like.
If you read nothing else, read this. Vegas Vows Forever is a single idea, told simply: the Wedding Capital of the World should stay close to the couples who chose it.
One license can become a lifelong relationship. That is the whole idea, and it is built to honor the meaning of marriage while strengthening a $2.2B economy at no public cost.
Vegas Vows Forever is one of seven ways Dr. Shaw will modernize the Clerk's office. Explore a few more.
Weddings.Vegas, About / Economic Impact
Source: weddings.vegas/about →
Weddings.Vegas, Marriage Statistics
Source: weddings.vegas/marriage-services/marriage-statistics →
Clark County Clerk, Marriage Services
Source: www.clarkcountynv.gov/government/elected_officials/county_clerk/marriage-services →
LVCVA, Las Vegas Visitor Statistics
Figures are drawn from public Clark County, Nevada Secretary of State, and Las Vegas tourism sources and are presented for context. Proposals describe Dr. Shaw's goals for the office and are subject to applicable Nevada law and county processes. Paid for by Friends of Howell Shaw.
A modern Clerk's office can honor every couple who said "I do" in the Wedding Capital of the World, strengthen a $2.2B economy, and never spend a taxpayer dollar doing it. Help send Dr. Howell Shaw to the Clerk's office to make it real.
